Our mission at Gray Ryan Communications is Connecting Places to People.
The mixed-use development sector is highly competitive as individuals, families, and businesses become more discerning about where they live, work, and play. Mixed-use communities are inherently complex to design and develop. Equally challenging is how developers connect with a wide range of target audiences, including potential homeowners, apartment residents, commercial/retail tenants, local business, community leaders, investors, and others.
PR and Marketing for Mixed-Use Communities
Our firm’s focus on mixed use community PR and marketing uniquely positions us to understand and appreciate the opportunities and challenges that our clients face. At the end of the day, our mission is to help drive revenue for our clients.
For more than 12 years, we have specialized in PR and communications for mixed use communities and developers. We work with companies to tell their story so that they can better position their projects within their respective markets. Our work includes supporting many mixed use developers in the Mid-Atlantic and Southeast. We’ve been actively involved in over a dozen mixed use communities and $1+ billion redevelopment projects.
Challenge: An underperforming mall in Chesapeake, Virginia fell into foreclosure in 2016 after several anchor tenants closed their operations. The 717,000 sq./ft. mall quickly became an eye-sore to the Western Branch community as the lender refused to make any substantial investments. In 2018, Virginia Beach-based Kotarides Holdings purchased the property as part of a strategic plan to revitalize the area and make it a destination for new business and residents.
Challenge: One of the largest developers in the Mid-Atlantic, HHHunt Corporation develops, builds, and manages residential real estate communities, including new homes and apartments, in Maryland, Virginia, North Carolina, and South Carolina. The company set ambitious growth goals across its various markets to fuel long-term expansion plans. These efforts would require a sustained and strategic marketing campaign across HHHunt’s footprint.
Challenge: Similar to many communities around the country, the Greater Richmond region in Central Virginia was facing a growing housing crisis. Yet, awareness and urgency to act was lagging. The Partnership for Housing Affordability (PHA) recognized the need to galvanize support around this issue and provide tangible solutions. The result was the Richmond Regional Housing Framework, a report that addressed the region’s shared housing challenges and provided dozens of regional and hyper-local solutions.