Our mission at Gray Ryan Communications is Connecting Places to People.
The construction sector is highly competitive as companies, institutions, and localities seek to push the bar on innovation while controlling costs. Connecting with clients and key teaming partners to communicate your vision for a project is crucial.
PR and Marketing for Construction Firms
Our firm’s focus on construction PR and marketing uniquely positions us to understand and appreciate the opportunities and challenges that our clients face. At the end of the day, our mission is to help drive revenue for our clients.
For 12 years, we have specialized in PR and communications for construction firms and general contractors. We work with companies to tell their story and unique selling propositions so that they can better position their services within their respective markets. Our work has included a brand awareness campaign for a major design-build firm. We’re currently engaged on development projects representing $1+ billion in investments. Our extensive partnership with developers is another unique advantage we bring to construction firms.
Challenge: Virginia Tech Land Development and Design Initiative’s activities have been funded almost exclusively through annual corporate sponsorship. With financial support on the decline, LDDI’s leaders recognized the need to enhance the program’s reputation among the private land development community.
Challenge: After 55 years in business, Roanoke, Virginia-based Branch & Associates, a general contracting firm, was facing tremendous competition in three markets where it has offices: Richmond, VA; Herndon, VA (Northern Virginia/metro DC); and Charlotte, NC. In the highly competitive construction field, name recognition is essential to winning new business. Senior leaders recognized a need to reintroduce the company in these new markets in order to grow business opportunities. Branch & Associates became Branch Builds – a name that better reflected the firm’s work and could highlight their expertise.