Our mission at Gray Ryan Communications is Connecting Places to People.
The planned community and residential development sector is highly competitive as individuals, families, and businesses become more discerning about where they live, work, and play. Planned communities are inherently complex to design and develop. Equally challenging is how developers connect with disparate audiences that could become homeowners or tenants.
PR and Marketing for Planned Communities
Our firm’s focus on planned community PR and marketing uniquely positions us to understand and appreciate the opportunities and challenges that our clients face. At the end of the day, our mission is to help drive revenue for our clients.
For more than 12 years, we have specialized in PR and communications for planned community developers. We work with companies to tell their story so that they can better position their communities within their respective markets. Our work includes supporting some of the largest planned community developers in the Mid-Atlantic and Southeast. Our clients have developed dozens of planned communities and we’ve been actively involved in multiple $50+ million planned community projects.
Challenge: An underperforming mall in Chesapeake, Virginia fell into foreclosure in 2016 after several anchor tenants closed their operations. The 717,000 sq./ft. mall quickly became an eye-sore to the Western Branch community as the lender refused to make any substantial investments. In 2018, Virginia Beach-based Kotarides Holdings purchased the property as part of a strategic plan to revitalize the area and make it a destination for new business and residents.
Challenge: One of the largest developers in the Mid-Atlantic, HHHunt Corporation develops, builds, and manages residential real estate communities, including new homes and apartments, in Maryland, Virginia, North Carolina, and South Carolina. The company set ambitious growth goals across its various markets to fuel long-term expansion plans. These efforts would require a sustained and strategic marketing campaign across HHHunt’s footprint.
Challenge: A master-planned new home community in Ashland, Virginia, Providence began development in 2012 at a time when home sales continued to lag due to the effects of the Great Recession. The developer wanted to build excitement about Providence by replicating the small-town charm of Ashland within the community. That meant creating an environment that promoted walkability, created natural gathering spaces, encouraged neighbor interaction, and had the feel of a close-knit community.