Our mission at Gray Ryan Communications is Connecting Places to People.
The multifamily sector is highly competitive as individuals and families become more discerning about where they live, work, and play. The increasing demand for apartments and complex development process has created a challenging environment for multifamily developers and owners, particularly in how they connect with current and potential tenants, investors, and communities.
PR and Marketing for Multifamily Properties
Our firm’s focus on multifamily PR and marketing uniquely positions us to understand and appreciate the opportunities and challenges that our clients face. At the end of the day, our mission is to help drive revenue for our clients.
For more than 12 years, we have specialized in PR and communications for multifamily developers and owners. We work with companies to tell their story so that they can better position their products and communities within their respective markets. Our work includes supporting some of the largest private multifamily developers and owners in the Mid-Atlantic and Southeast. Our clients own and manage tens of thousands of apartment units. We’ve been involved in new multifamily development that represents over $1 billion in assets as well as $100+ million multifamily portfolio acquisitions and dispositions.
Challenge: One of the largest developers in the Mid-Atlantic, HHHunt Corporation develops, builds, and manages residential real estate communities, including new homes and apartments, in Maryland, Virginia, North Carolina, and South Carolina. The company set ambitious growth goals across its various markets to fuel long-term expansion plans. These efforts would require a sustained and strategic marketing campaign across HHHunt’s footprint.
Challenge: A Tennessee-based multifamily developer was looking to re-enter the Greater Richmond market with the development of two new projects representing a $110 million investment. One of those projects was 2000 West Creek. Located in the West Creek submarket, the asset was the first of its kind to be built in the area and represented a major departure from the traditional multifamily communities nearby based on size, amenities offered, and floor plans.
Challenge: The multifamily market in Northern Virginia is both highly competitive and lucrative. HHHunt Apartment Living had entered the market and experienced success with its first new community in the region. Abberly Avera would become one of its most ambitious projects and represented a total investment of over $60 million. Reaching potential residents during construction and lease up would be critical to the community’s viability.