Our mission at Gray Ryan Communications is Connecting Places to People.
The engineering sector is highly competitive as companies, institutions, and localities seek to push the bar on innovation while controlling costs. Engineering is a complex industry and the ability to bring clarity to your messages is crucial. So too is understanding how engineering firms continue to be shaped by new technology and tools.
PR and Marketing for Engineering Firms
Our firm’s focus on engineering PR and marketing uniquely positions us to understand and appreciate the opportunities and challenges that our clients face. At the end of the day, our mission is to help drive revenue for our clients.
For 12 years, we have specialized in PR and communications for engineering firms. We work with firms to tell their story so that they can better position their services within their respective markets. Our work includes strategic communications for a nationally recognized engineering firm. We typically partner with engineering firms that have $50+ million in annual revenue.
Challenge: Draper Aden Associates, an engineering, surveying, and environmental services firm, had an impressive project list and lengthy roster of clients in Virginia, but had not gained earned media coverage in a number of years and was having trouble expanding its reach to the broader Mid-Atlantic region. The firm recognized the need to raise awareness in new markets about its powerful track record of success and growing services. Furthermore, the engineering sector was becoming increasingly competitive.
Challenge: Virginia Tech Land Development and Design Initiative’s activities have been funded almost exclusively through annual corporate sponsorship. With financial support on the decline, LDDI’s leaders recognized the need to enhance the program’s reputation among the private land development community.