Challenge: One of the largest developers in the Mid-Atlantic, HHHunt Corporation develops, builds, and manages residential real estate communities, including new homes and apartments, in Maryland, Virginia, North Carolina, and South Carolina. The company set ambitious growth goals across its various markets to fuel long-term expansion plans. These efforts would require a sustained and strategic marketing campaign across HHHunt’s footprint.
Solution: As part of a larger marketing campaign, HHHunt tasked Gray Ryan Communications to support the company’s growth through proactive media relations in its regional footprint. Market research – including customer survey and internal employee survey reviews, market analysis, and competitor audits – yielded important insights about key messages, target audiences, and media strategy. A comprehensive public relations campaign was launched to highlight HHHunt’s growth, new development and product lines, and its top differentiators.
Bottom Line: The success of this public relations campaign has resulted in an ongoing engagement for over six years. Since 2014, GRC has secured over 600 national, regional, and local media placements for HHHunt. On average, on-site traffic to communities increased by 15% within two weeks after a media placement, increasing home sales and apartment leases. HHHunt’s total revenue increased double digits each year, resulting in a 114x ROI from these efforts.