Our mission at Gray Ryan Communications is Connecting Places to People.
The new home building sector is highly competitive as individuals and families become more discerning about where they live, work, and play. The intense demand for new homes and limited supply of product and lots has created a highly complex environment for home builders, particularly in how they connect with buyers, investors, and communities.
PR and Marketing for New Homes
Our firm’s focus on PR and marketing for new homes uniquely positions us to understand and appreciate the opportunities and challenges that our clients face. At the end of the day, our mission is to help drive revenue for our clients.
For more than 12 years, we have specialized in home builder PR and communications. We work with builders to tell their story so that they can better position their products and communities within their respective markets. Our work includes supporting some of the largest private home builders in the Mid-Atlantic and Southeast. Our clients sell hundreds of homes annually and are active in dozens of new home communities.
Challenge: One of the largest developers in the Mid-Atlantic, HHHunt Corporation develops, builds, and manages residential real estate communities, including new homes and apartments, in Maryland, Virginia, North Carolina, and South Carolina. The company set ambitious growth goals across its various markets to fuel long-term expansion plans. These efforts would require a sustained and strategic marketing campaign across HHHunt’s footprint.
Challenge: The Great Recession was a difficult time for home builders. Sales of new homes plummeted to historic lows. Emerald Homes, had a presence in Powhatan County, New Kent County, Prince George County, and Chesterfield County but sales had completely dried up in 2008.
Challenge: A master-planned new home community in Ashland, Virginia, Providence began development in 2012 at a time when home sales continued to lag due to the effects of the Great Recession. The developer wanted to build excitement about Providence by replicating the small-town charm of Ashland within the community. That meant creating an environment that promoted walkability, created natural gathering spaces, encouraged neighbor interaction, and had the feel of a close-knit community.