Glave & Holmes Architecture
Challenge: Celebrating five decades of success, Glave & Holmes Architecture was known for its traditional and classical style. The firm had evolved significantly during its history, though, and wanted to reintroduce itself. The firm recognized the need to highlight its expanded studio structure and depth of projects across many industry and market sectors.
Solution: Gray Ryan Communications coordinated multiple communications campaigns to position Glave & Holmes as a local leader in the Richmond market and a growing architectural force across the Mid-Atlantic region. These campaigns included proactive media outreach, launching a new studio and book, and content marketing. In addition to traditional media relations, Gray Ryan assisted the firm in crafting the Historic Resource Guide, which became a powerful business development tool targeting institutions, organizations, and developers with historic properties that need to be renovated, rehabilitated, or redeveloped.
Bottom Line: These proactive campaigns increased visibility for the firm, positioned key team members as leaders in the industry, and helped drive business development efforts. Gray Ryan Communications has secured over 35 high-value media placements in local news outlets and national trade publications, including 10 profiles and two cover story features. These placements have involved five studios covering a variety of industries, such as higher education, historic preservation, cultural institutions and museums, and hospitality.