Challenge: An underperforming mall in Chesapeake, Virginia fell into foreclosure in 2016 after several anchor tenants closed their operations. The 717,000 sq./ft. mall quickly became an eye-sore to the Western Branch community as the lender refused to make any substantial investments. In 2018, Virginia Beach-based Kotarides Holdings purchased the property as part of a strategic plan to revitalize the area and make it a destination for new business and residents.
Challenge: One of the largest developers in the Mid-Atlantic, HHHunt Corporation develops, builds, and manages residential real estate communities, including new homes and apartments, in Maryland, Virginia, North Carolina, and South Carolina. The company set ambitious growth goals across its various markets to fuel long-term expansion plans. These efforts would require a sustained and strategic marketing campaign across HHHunt’s footprint.
Richmond Regional Housing Framework
Challenge: Similar to many communities around the country, the Greater Richmond region in Central Virginia was facing a growing housing crisis. Yet, awareness and urgency to act was lagging. The Partnership for Housing Affordability (PHA) recognized the need to galvanize support around this issue and provide tangible solutions. The result was the Richmond Regional Housing Framework, a report that addressed the region’s shared housing challenges and provided dozens of regional and hyper-local solutions.
The Village at Gateway
Challenge: South Norfolk was an economically distressed area in Chesapeake, VA that needed a new vision. That catalyst for change was The Village at Gateway. The developer of The Village at Gateway saw a brighter future for the historic community that included a dynamic mixed-use community with retail and office space, condos, and community amenities, such as a new public library. However, the developer needed, and lacked, support from neighbors and community leaders to make this vision a reality.