Challenge: The accounting industry is highly competitive. The “big four” dominate the landscape using their size and reach to snap up clients and talent. Keiter, the largest, independent accounting and consulting firm in Central Virginia, was looking to differentiate itself from larger competitors by highlighting the expertise of its team members and demonstrate how the firm’s work with clients was more personal and customized. The objective was to build new business and solidify Keiter’s place in the market.

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