Challenge: Draper Aden Associates, an engineering, surveying, and environmental services firm, had an impressive project list and lengthy roster of clients in Virginia, but had not gained earned media coverage in a number of years and was having trouble expanding its reach to the broader Mid-Atlantic region. The firm recognized the need to raise awareness in new markets about its powerful track record of success and growing services. Furthermore, the engineering sector was becoming increasingly competitive.
Challenge: Virginia Tech Land Development and Design Initiative’s activities have been funded almost exclusively through annual corporate sponsorship. With financial support on the decline, LDDI’s leaders recognized the need to enhance the program’s reputation among the private land development community.