Fearing the deadly impact of COVID-19 on one of Central Virginia’s most vulnerable populations, individuals and families experiencing homelessness, Homeward and the Greater Richmond Continuum of Care (the region’s network of homeless service providers) launched and managed a massive and coordinate response. A variety of programs were created or adapted to ensure the health and safety of those experiencing homelessness and the frontline workers serving them. Among the strategies was the launch of an emergency pandemic shelter and consistent public communications with important facts about the pandemic response.