Senior Living Developers and Owners
We specialize in senior living PR and marketing that deliver results
Our mission at Gray Ryan Communications is Connecting Places to People.
The senior living sector is highly competitive as prospective residents and families become more discerning about where they live, levels of care offered, and unique services and programming.
PR and Marketing for Senior Living Communities
Our firm’s focus on senior living PR and marketing uniquely positions us to understand and appreciate the opportunities and challenges that our clients face. At the end of the day, our mission is to help drive revenue for our clients.
For 12 years, we have specialized in helping senior living providers tell their story so that they can better position their communities within their respective markets. Our work includes media relations work for a 33+ community senior living portfolio, crisis management related to a $10 million lawsuit against provider, and portfolio positioning for disposition. Our firm has worked with more than 50 senior living communities that represent $1+ billion in asset value.
Case Studies
Spring Arbor Senior Living
The market for senior living communities – especially those with assisted living and memory care sections – remains highly competitive. Spring Arbor Senior Living was a regional senior living owner and operator with communities in Maryland, Virginia, and North Carolina. When Foundry Commercial acquired Spring Arbor they recognized the important of proactive communications to help senior living communities maintain robust census levels and attract new residents.
Senior Living Portfolio
Challenge: A national REIT decided to consolidate its senior living portfolio under one operator in order to enhance profitability. This meant that the remaining operator would need to on-board 10 new communities into its portfolio within a three-month period. Both the REIT and the operator wanted to share news about the consolidation with senior living industry publications and local news organizations where the communities were located. They also wanted to create a seamless digital transition on social media.
Senior Living Crisis Response
Challenge: A senior living operator faced a crisis over a situation at one of its communities in which a resident passed away after an altercation with another resident suffering from dementia. The situation around the matter was very sensitive. Gray Ryan Communications was brought in to assist after the family of the deceased resident sued the senior living operator and held a press conference to announce the lawsuit. Our team crafted a comprehensive plan in a short period of time designed to mitigate the fallout from the lawsuit and protect the reputation of the operator and community.