Senior Living Developers and Owners
We specialize in senior living PR and marketing that deliver results
Our mission at Gray Ryan Communications is Connecting Places to People.
The senior living sector is highly competitive as prospective residents and families become more discerning about where they live, levels of care offered, and unique services and programming.
PR and Marketing for Senior Living Communities
Our firm’s focus on senior living PR and marketing uniquely positions us to understand and appreciate the opportunities and challenges that our clients face. At the end of the day, our mission is to help drive revenue for our clients.
For 12 years, we have specialized in helping senior living providers tell their story so that they can better position their communities within their respective markets. Our work includes media relations work for a 33+ community senior living portfolio, crisis management related to a $10 million lawsuit against provider, and portfolio positioning for disposition. Our firm has worked with more than 50 senior living communities that represent $1+ billion in asset value.
Case Studies
Senior Living Portfolio
Challenge: A national REIT decided to consolidate its senior living portfolio under one operator in order to enhance profitability. This meant that the remaining operator would need to on-board 10 new communities into its portfolio within a three-month period. Both the REIT and the operator wanted to share news about the consolidation with senior living industry publications and local news organizations where the communities were located. They also wanted to create a seamless digital transition on social media.
Senior Living Crisis Response
Challenge: A senior living operator faced a crisis over a situation at one of its communities in which a resident passed away after an altercation with another resident suffering from dementia. The situation around the matter was very sensitive. Gray Ryan Communications was brought in to assist after the family of the deceased resident sued the senior living operator and held a press conference to announce the lawsuit. Our team crafted a comprehensive plan in a short period of time designed to mitigate the fallout from the lawsuit and protect the reputation of the operator and community.
Virtual Dementia Experience
Challenge: Dementia is one of the fastest growing diseases in the United States. Approximately 140,000 Virginians suffer from Alzheimer’s Disease or other forms of dementia and that number is expected to grow 35% by 2025. Commonwealth Senior Living wanted to highlight this statistic and to provide medical professionals, first responders, family caregivers, and interested individuals an opportunity to learn and gain a better understanding for the challenges those with dementia face. Commonwealth partnered Second Wind Dreams to offer its Virtual Dementia Program at its two dozen senior living communities.