Signature Lease Negotiations
Challenge: KPM is one of the largest owners of office, retail, and industrial space in Hampton Roads. The company undertook a strategic decision to bring all its leasing operations in-house in order to maximize its ability to negotiate with current and prospective tenants. Gray Ryan Communications helped the leadership of KPM create a comprehensive public relations campaign designed to highlight signature lease negotiations that the company was able to undertake with the new arrangement and to showcase that these leases demonstrated how the company was ready to make deals that benefited the end-user, local community, and the owner.
Solution: Gray Ryan Communications worked closely with KPM to develop a comprehensive strategy regarding the company’s efforts to increase occupancy at its office, retail, and industrial space. Working with the in-house brokerage team, we carefully examined how each signature or anchor tenant was secured and discussed opportunities to leverage those negotiations into narratives. Using a combination of traditional public relations, community relations, and strategic communications, Gray Ryan implemented a plan that highlighted how KPM was truly invested in creating opportunities that benefited the local communities, tenants, and the owner.
Bottom Line: Local community and elected official support for the various properties increased dramatically as well as leasing inquiries. Numerous high-profile lease negotiations were shared publicly with news outlets and community organizers/civic leaders that showcased how KPM was investing in securing tenants that would add to the quality of life for residents either through the services they offered or the jobs they produced.