Industries
PR and communications services tailored
to real estate, senior living, and professional services companies.
Extensive Experience
Our team at Gray Ryan Communications has extensive experience providing communications, marketing, and public relations support to real estate, housing, senior living, and professional services clients across the Mid-Atlantic and Southeast.
High Quality Service
A full list of the industries we serve is below.
New Home Builders and Developers
The new home and residential development sectors are highly competitive as individuals, families, and businesses become more discerning about where they live, work, and play. Equally challenging is how developers and builders connect with disparate audiences that could become homeowners or tenants. We work with clients to tell their story so that they can better position their products and communities within their respective markets. Our clients sell hundreds of homes annually, are active in dozens of communities, and have developed dozens of planned communities. We’ve been actively involved in multiple $50+ million community projects.
Typical Clients
- Home builders
- Planned community developers
- Residential developers
Housing and Community Development
Affordable housing and community development are among the most pressing, challenging, and complex landscapes across the country. As demand and need for affordable housing, supportive housing, and homeless services rises exponentially, we help clients navigate engagement with local leaders, funders, investors, and the people they serve. Our work includes media relations, crisis communications, public engagement, and advocacy efforts for a variety of clients.
Typical Clients
- Affordable housing developers
- Policy and advocacy associations
- Homeless services agencies
Multifamily Developers and Owners
The increasing demand for apartments and complex development process has created a challenging environment for multifamily developers and owners, particularly in how they connect with current and potential tenants, investors, and communities. Our work includes supporting some of the largest private multifamily developers and owners in the Mid-Atlantic and Southeast. Our clients own and manage tens of thousands of apartment units. We’ve been involved in new multifamily development that represents over $1 billion in assets as well as $100+ million multifamily portfolio acquisitions and dispositions.
Typical Clients
- Multifamily developers
- Multifamily owners and investors
- Property management companies
Commercial Real Estate Developers
Commercial real estate developers and owners must connect with a wide array of target audiences, including owners, investors, current and potential tenants, local business, community leaders, and others. Our work includes supporting a variety of commercial real estate projects, from retail-anchored centers to office complexes to a mix of commercial uses. We’ve helped clients reposition existing assets and grow their tenant base and have assisted clients planning new commercial real estate developments. We’ve worked with clients that represent $2+ billion in commercial real estate assets.
Typical Clients
- Retail-anchored centers
- Office buildings and complexes
- New development
Mixed-Use Community Developers
Mixed-use communities are inherently complex to design and develop. Equally challenging is how developers connect with a wide range of target audiences, including potential homeowners, apartment residents, commercial/retail tenants, community leaders, investors, and others. Our work includes supporting many mixed-use developers in the Mid-Atlantic and Southeast. We’ve been actively involved in over a dozen mixed use communities and $1+ billion redevelopment projects.
Typical Clients
- Mixed-use developers
- New development
- Adaptive reuse projects
Senior Living Developers and Owners
The senior living sector is highly competitive as prospective residents and families become more discerning about where they live, levels of care offered, and unique services and programming. Our work includes media relations support for a 33+ community senior living portfolio, crisis management related to a $10 million lawsuit against provider, and portfolio positioning for disposition. Our firm has worked with more than 50 senior living communities that represent $1+ billion in asset value.
Typical Clients
- Senior living owners and investors
- Senior living developers
- Senior living community management
Elder Care Service Providers
Elder care is one of the fastest growing industries in the United States as more and more seniors seek to stay in their homes. We work with elder care service providers to help them tell their stories and to differentiate themselves from other providers in the area. From at-home assisted living care to hospice providers, we can help effectively communicate the value of these services in a respectful manner.
Typical Clients
- At-home care providers
- Hospice providers
- Hospital operated elder care services
Architecture Firms
The architecture and design sector is highly competitive as the needs of clients evolve. Connecting with current and potential clients to communicate your vision for their project is crucial. We work with firms to tell their story so that they can better position their services within their respective markets. Our work includes strategic communications for a nationally recognized architecture firm. We typically partner with architecture firms that have $10+ million in annual revenue.
Typical Clients
- Architecture firms
- Landscape architecture
- Historic preservation
Engineering Firms
The engineering sector is constantly changing as companies, institutions, and localities seek to push the bar on innovation while controlling costs. Engineering is a complex industry and the ability to bring clarity to your messages is crucial. So too is understanding how engineering firms continue to be shaped by new technology and tools. We help clients tell their stories in compelling ways. Our work includes strategic communications support for regional and national engineering firms. We typically partner with engineering firms that have $50+ million in annual revenue.
Typical Clients
- Local engineering firm
- Regional engineering firm
- National engineering firm
Construction Firms
Construction firms must balance an array of demands and deliver exceptional results. Connecting with clients and key teaming partners to communicate your vision for a project is crucial. Our work has included a brand awareness campaign for a major design-build firm. We’re currently engaged on development projects representing $1+ billion in investments. Our extensive partnership with developers is another unique advantage we bring to construction firms.
Typical Clients
- Local construction firm
- Regional construction firm
- National construction firm
Professional Service Firms
Professional service firms offer highly skilled and tailored services for their clients. These firms face an increasingly competitive marketplace where the ability to differentiate is paramount. Understanding how to identify and reach target clients with clear and compelling messages is critical to success. Our work has included long-term engagements with leading accounting, financial planning, investment management, and consulting firms. We help professional service firms to tell their story so that they can better position their expertise within their respective markets.
Typical Clients
- Accounting firms
- Financial advisors
- Consulting firms