Spring Arbor Senior Living

Challenge: The market for senior living communities – especially those with assisted living and memory care sections – remains highly competitive. Spring Arbor Senior Living was a regional senior living owner and operator with communities in Maryland, Virginia, and North Carolina. When Foundry Commercial acquired Spring Arbor they recognized the important of proactive communications to help senior living communities maintain robust census levels and attract new residents. 

Solution: Foundry partnered with Gray Ryan Communications to develop a comprehensive and proactive communications plan for Spring Arbor Senior Living. PR was a critical piece of Spring Arbor’s growth plans and Gray Ryan implemented an extensive campaign to drive visibility and positive awareness. Additionally, Gray Ryan provided crisis communications support for communities. Support was tailored to the context for specific situations and often included messaging, media strategy, and content for internal and external audiences.  

Bottom Line: Spring Arbor is recognized as a leading senior living provider and continues to grow by expanding the number of communities in its portfolio. In this campaign’s first two years, Gray Ryan has secured over 35 positive media placements about Spring Arbor Senior Living, including print, online, and TV coverage. Gray Ryan also provided crisis support and communications rapid response to help ensure that clear, consistent, and accurate messages were shared with key stakeholders.